“Good design, at least part of the time, includes the criteria of being direct in relation to the problem at hand, not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood.” Ivan Chermayeffi

Our design philosophy places function at the helm. Good design can be invisible, but bad design is painfully evident. A really good website design can escape your notice because you found what you needed without having to struggle – a bad one can thwart your purpose and cause you to give up in frustration.

We like the idea of appropriate technology, that part of the designer’s responsibility is to be conversant with a range of solutions, but know what solution is best for what problem. The newest technology is not always the best, and the most expensive technology is not always the best. Our approach is somewhat minimalist – we want technology to be a good and useful tool, not an encumbrance, a liability, or a mystery. We believe in reducing dependencies with technology – which is often the opposite of its natural tendency. New technologies often have high costs in terms of components required, the need for expert intervention, and maintenance that can mitigate any benefit it would have provided.

We want to empower our clients. A website with a simple back-end gives the client the power to control their own content, reducing dependencies on us, reducing costs, and improving drastically the ‘fit’ between your website and your organization. The more power the client has the more the site will reflect their goals and identity. We try to make intelligent, powerful websites that are easy for the user to access, and easy the owner to manage.

“Content comes first… yet excellent design can catch people’s and impress the contents on their memory.” Hideki Nakajima